UK Income Protection Insurers Promote Healthy Lifestyles

Independent research company, Defaqto, found out that most UK insurance providers offering income protection cover are encouraging policyholders to turn to healthy lifestyles.

As such, companies are offering their clients discounted health club membership and free assessments.

Commenting on the findings, Mr. Heffer, Defaqto protection analyst, said that the strategy of income protection insurers is highly welcome as it not only helps them reduce claims, but also has health benefits to policyholders. Thus, promotion of healthy lifestyles is a win-win scenario.

The research of Defaqto found out that Aviva Health UK is offering discounted membership in sports clubs, whereas BUPA and LV= provide customers with free health assessment. Prudential’s PruProtect Vitality offers its customers following healthy lifestyles discounts and rewards.

Most income protection insurers d life insurers report strong profits in the year of 2010 with sales increasing up to 40% from the same period in 2009.