Aviva Reports 35% Increase in Profits

The latest report by Aviva, UK leading insurance giant, suggests that the company's full-year profits were boosted by increased life assurance sales.

As such, pre-tax profits in 2010 amounted to £2.4 billion. This represents a 35% from 1.8 billion in 2009.

The double digit increase in profits was registered not only in Great Britain, but also in USA, Europe and Asia.

Commenting on the figures, Mr. Andrew Moss of Aviva, said that the company has gone "from strength to strength in 2010... by focusing on what we do best in the markets".

Aviva's life assurance business in UK saw profits grow by 26% as they reached £850 million. Life annuities business rose by as much as 11.1% in 2010. 

Mr. Moss said that the company plans to expand distribution of life and general insurance businesses and to improve customer agenda. “We have a clear strategy and we are meeting our customers' needs,” – he said.

You can use online comparison sources to compare life insurance prices offered by Aviva and other life insurers in Great Britain.